Jordan Thomas
SYS / 00 — SignalFor experienced operatorsLondon, UK

You've built more than the internet thinks you have.

I work with experienced operators to turn years of expertise, proof and results into a commercial engine.

Find the leak See the engine
Sample readoutTypical operator
ExpertisePresent
ProofBuried
PositioningUnclear
ConversionLeaking
Engine / 01—07Auto-running — click to take control

Social is the visible layer. The commercial system is underneath.

Visible layerposts · reels · followers · likes · views
Commercial system — select a stage
    Stage 01 / 07

    Expertise

    What you know that a competitor can't fake.

    Common leakYears of know-how that lives in your head, not in the market.
    Diagnosis / 02

    Experienced operators don't have an attention problem. They have a translation problem.

    Years of doing the work have given you the raw material. It just isn't being translated into something the market understands, trusts and acts on.

    AssetMarket status
    • ExpertiseUntranslated
    • Track recordUntranslated
    • ResultsUntranslated
    • CustomersUntranslated
    • StoriesUntranslated
    • JudgementUntranslated
    Fit / Who I work with

    Built for operators, not beginners.

    This is for you if
    • You've run the business for years and know your trade inside out.
    • Revenue is real, but growth has flattened.
    • You are the expertise, and it isn't showing up in the market.
    • You want a commercial partner, not someone to post for you.
    It isn't if
    • You're pre-launch and looking for growth hacks.
    • You want the cheapest social media package going.
    • You'd rather not be involved in the message at all.
    Proof / 03 — Parts already built

    I've already built parts of this engine.

    +313%Follower growth — Allied Health
    0→14Enquiries / day
    2,500+Course enquiries — Allied Health
    3×Industry-average engagement
    100kTikTok views, new account — Lando's
    +41%Uber Eats sales — Lando's
    Case modules / 04Proof supports the argument
    Module 01Pharmacy & education

    Allied Health Training

    LeakClinician-led expertise hidden behind a basic, sporadic social presence.
    Result2,500+ course enquiries · 3× industry engagement
    Open module →
    Module 02Local retail

    Lando's Family Butcher

    Leak15 years of trust that only existed inside the shop.
    Result+141% direction requests · +41% Uber Eats sales
    Open module →
    Module 03Private clinic

    The Florence Clinic

    LeakSpecialist expertise, invisible where patients actually look.
    Result250+ patient enquiries · 5× industry engagement
    Open module →
    Archive / Film & documentaryShot, directed & edited by Jordan

    The camera is part of the engine.

    Video campaign

    Allied Health Training

    An 8-video campaign promoting a professional workshop, from concept through production, post and rollout. Technical training turned into accessible, social-first storytelling.

    Premiere Pro · After Effects Watch →
    Brand film

    Lando's Family Butcher

    15 years of family heritage, Caribbean roots and community, told through the founder, team and shop.

    27,000 views in 48 hours · 1,400 likes · 100 comments · direct DM enquiries Premiere Pro · After Effects · Sony A7IV · DJI Mics Watch →
    Food video production

    Chickaros

    Food-first content capturing the atmosphere, product and customer experience, built to be repurposed across social and sharpen the brand's visual identity.

    Premiere Pro · After Effects Watch →
    Documentary

    University Fashion Society

    Observational documentary about the people, atmosphere and identity behind a university fashion society. Authentic storytelling rather than standard event coverage.

    Filmmaking · Creative direction · Post-production Watch →
    Interfaces / 05

    Where I plug into the engine.

    I / 05Position

    Offer clarity, buyer research, differentiation, perceived value.

    II / 05Build

    Operator expertise, content, video, photography, copy, creative.

    III / 05Distribute

    LinkedIn, Instagram, TikTok, Google, local discovery, outreach.

    IV / 05Convert

    CTAs, enquiry paths, follow-up, sales infrastructure.

    V / 05Measure

    Attention → enquiries → opportunities → revenue.

    Method / 06

    Marketing as architecture, not noise.

    1. Position first.Understand the buyer.
    2. Build the message.Turn expertise into market-facing assets.
    3. Distribute it.Get it in front of the right people.
    4. Create the path.Give attention somewhere commercially useful to go.
    5. Measure.See what actually changes.
    Offer / 07

    Find the constraint.
    Fix the constraint.
    Build the engine.

    Step 01 · One-offFind the constraint

    Commercial Diagnostic

    £0free · no obligation

    A working session with you, not a junior account manager. We look across the whole engine, then make a clear decision on where execution actually needs to happen. No package menu. Just the constraint, and the plan to fix it.

    Suspected leaks0 / 9

    Tap the areas you are not sure about.

    Tap where you're not sure
    Step 02 · OngoingFix it. Build it.

    The Engine

    Hands-on monthly execution, working directly with you, pointed at the constraints the diagnostic found. Positioning, content, distribution and conversion, measured against enquiries and revenue, not likes.

    From£750/ month
    • Position
    • Build
    • Distribute
    • Convert
    • Measure
    Talk about the engine →
    Signal / end

    Where is your commercial engine leaking?

    If you've spent years building a strong business but the market isn't seeing the full value of it, let's find the constraint.

    Start a conversation View the archive →

    Or call +44 7493 059 719 · directedbyjords@gmail.com

    Module 01 / Allied Health Training
    Case study · Pharmacy & education

    From course provider to industry voice.

    750→3.1KFollowers (+313%)
    6.4%Avg engagement · 3× industry
    2,500+Course enquiries from social
    150KOrganic views, from zero
    01 — The leak

    Clinician-led training for community pharmacy and primary care, with real expertise behind every course. Online, it showed up as a basic, sporadic feed. The team had little time, were burning out trying to post, and knew bookings were being left on the table.

    02 — Engine stages
    • Expertise
    • Positioning
    • Proof
    • Attention
    • Trust
    • Demand
    • Revenue
    03 — What I built
    1. Phase 1 · FoundationVoice, content pillars and cadence. A 60-post library was ready before anything went live.
    2. Phase 2 · ProductionExpertise turned into assets. Branded templates, Reels shot on live training days, and long-form LinkedIn articles positioning them as a sector voice on compliance.
    3. Phase 3 · PromotionA path to the booking page. Learner testimonials repurposed as Stories, targeted LinkedIn pushes ahead of each cohort, and an email list of pharmacists to nurture.
    4. Phase 4 · RefinementMeasure, then double down. Monthly plain-language reports showed Reels and carousels reached furthest, so static single images were phased out.
    04 — Why it worked

    LinkedIn built authority with the profession. Instagram showed what the learning actually feels like. Together they reduced buyer uncertainty at every step of the enrolment decision.

    "Before, we were posting sporadically and struggling to build a concrete online presence… Now our social media engagement has skyrocketed, we have more freedom to focus on business operations, and our course sales have increased."

    Ishaq, Co-founder, Allied Health Training
    Is your expertise leaking?Find the leak →
    Module 02 / Lando's Family Butcher
    Case study · Local retail

    15 years of trust, finally online.

    137KViews across all channels
    2,750Shares on TikTok & Instagram
    +141%Google direction requests
    +41%Uber Eats sales, week on week
    01 — The leak

    A family butcher with a 15-year reputation. All of that trust lived inside the shop and in word of mouth, with no way to reach anyone beyond the postcode.

    02 — Engine stages
    • Expertise
    • Positioning
    • Proof
    • Attention
    • Trust
    • Demand
    • Revenue
    03 — Each channel, one job
    TikTok · Discovery100,000 views, 10.9% engagement. A 2.2% share rate meant every share put Lando's in front of someone new. Word of mouth, online.
    Instagram · Conversion36,000 views, 216 link taps. A 7.8% interaction rate, and each tap was someone heading off to order.
    Facebook · Community1,444 views. The older, local, family-shopping audience, best reached through groups, events and offers.
    04 — Attention → visits

    Compared with August, before the work began, Google profile interest more than doubled.

    Google Business ProfileAugSeptChange
    Total interactions329692+110%
    Website clicks140382+173%
    Direction requests91219+141%
    Calls9891−7%
    05 — Attention → revenue
    £628Weekly Uber Eats sales (+41%)
    22Orders booked (+29%)
    £28.55Average order (+9%)
    06 — Buying signals

    6 direct enquiries through TikTok messages. Around 50 people commented that they plan to visit, roughly 15% of all comments. Viewers saw Lando's as a shop they could walk into, not just entertaining content.

    "The video really told our story. New customers have been in the shop today mentioning the video, and people have messaged the account saying they'll be coming in, even from as far as East London!"

    Melvin, Shop Owner, Lando's Family Butcher
    Is your reputation stuck in the shop?Find the leak →
    Module 03 / The Florence Clinic
    Case study · Private clinic

    Clinical expertise, made watchable.

    0→86KViews in 3 months
    10.4%Avg engagement · 5× industry
    250+Patient enquiries from social
    01 — The leak

    Specialist clinicians with real authority, but no presence where patients research treatment. The expertise lived in the consulting room, not in anyone's feed.

    02 — Engine stages
    • Expertise
    • Positioning
    • Proof
    • Attention
    • Trust
    • Demand
    • Revenue
    03 — What I built
    1. Phase 1 · FoundationVoice, pillars and cadence. A 60-post library was ready before the first post went live.
    2. Phase 2 · StrategyKnow the patient. Researched the target audience and analysed competitors to set a clear direction.
    3. Phase 3 · ProductionExpertise turned into video. Scripted short-form content built on proven TikTok and healthcare formats, edited in Premiere Pro and After Effects, with assets tailored to each platform.
    4. Phase 4 · RefinementMeasure, then iterate. Tracked performance, found the winning formats and refined the strategy from real audience data.
    04 — Why it worked

    Short, scripted video let the clinicians' knowledge come across as approachable rather than clinical. People engaged, saved and shared, and then they enquired.

    "The videos feel much more engaging, professional, and aligned with how we want our brand. We've already had great feedback, and you're making a real difference to how people perceive the clinic."

    Abdullah, Co-founder, The Florence Clinic

    "TikTok is really picking up. We're having a lot more engagement, likes, follows, shares, and saved videos."

    Kam, Obesity Specialist, The Florence Clinic
    Is your expertise stuck in the room?Find the leak →
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